The Contextual Effect On Value Learning Procedure
28 OCT 2021
IPM SCS Webinar
Numerous surveys and surveys over the past two decades show that 60 to 80% of companies do not achieve their strategic goals. When we talk about strategic management, we consider the three stages of strategy development, implementation, and evaluation as the main stages, and we consider strategic management as a technical process, step by step and stages that from the development of orientation pillars begins with environmental analysis and surveys and the development of strategies continues and ends with specific operational measures. In recent years, many strategic plans have been developed with the same approach in organizations, but as stated and research shows that many of these plans in practice and especially in achieving goals and influencing Key performance variables of the organization have failed. The success of organizations in dynamic and uncertain market conditions requires managers who have special capabilities to create value creation methods and modify previous ways and methods and have a deep understanding of the complexity of cause-and-effect relationships between market variables and components. Branches and disciplines such as behavioral strategy and cognitive psychology refer to these competencies as managers 'cognitive competence and strategic management thinkers consider managers' cognitive competence as the basis of the organization's dynamic capabilities. Having a behavioral view of strategy paves the way for improving the effectiveness of strategies in the field of operations. We have to accept that the strategic management process is not just a technical process, and the cognitive abilities of managers in this area can play an effective role in promoting the effectiveness of strategic plans. This webinar seeks to provide a model and framework to explain the role of managers' cognitive abilities in implementing strategies.
More Info: http://scs.ipm.ac.ir/talk.jsp